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MCLAREN
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McLaren was founded by Bruce McLaren, the legendary pilot, in 1960.
Bruce McLaren died in tragic accident in 1970.In subsequent years, McLaren kept on going without losing its perseverance and today, the organization became a specialist in the field of technology, engineering, research and development.McLaren Racing, McLaren Automotive, McLaren Electronic Systems, McLaren Marketing are the major members of the McLaren Group. McLaren's business partners:
- Vodafone,
- Mercedes Benz,
- Johnnie Walker,
- Hugo Boss,
- Santander,
- Hilton International,
- Tag Heuer,
- ExxonMobil,
- Sap,
- Bridgestone,
- FedEx,
- Olympus,
- Kenwood
McLaren has took its place in the fashion sector by concluding a contract with Fashion Ventures ( FV21)as the result of its internationally recognition and expansion philosophy. FV21 is an organization located in Barcelona and the manufacturer of McLaren and McLaren Sport Sport Footwear. Objective of FV21 is transferring the McLaren philosophy to the footwear world and create a McLaren brand and a new understanding. McLaren footwear offers luxury, quality and comfort together.
Technologies
- The most important feature of McLaren footwear is its ventilation system. This technology which has been inspired by the racing cars, enables the vaporization of the tiny layer of moist within the shoes and the ventilation holes make the feet breathe.
- Other important feature is the TPU sole (Thermo Plastic Urethane)
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