Sanuk was founded in 1997 by Jeff Kelley. Sanuk, the Thai word means fun, and stability. Objective of the brand is to introduce the outdoor world the products created by innovative and well thought mind. Sanuk brand headquartered in Southern California, Sanuk is an eclectic little family hailing from Santa Cruz, Seattle, and Cardiff by the Sea, the Philippines, Colombia, Hong Kong and even Papua New Guinea. The brand aims to grow and have a distribution across the United States and in over 50 countries throughout Europe, Asia, South America and Australia.